Our Story

Southland Finance was established in 1996 in Athens, Tennessee. Today, Southland remains locally-owned and operated with three offices in Athens, Cleveland and Chattanooga, and serves thousands of your friends and neighbors in East Tennessee and North Georgia. Personalized service, a knowledgeable and courteous staff, and prompt credit decisions are the foundation of Southland's commitment to an exceptional customer experience.

In short, we believe everyone deserves a helping hand. We provide loans to local people in need. It's what we do. Everyday. In hundreds of different ways.

Now more than ever, Southland has what borrowers are looking for ... so, how can we help you? Click here to inquire online or visit our branch locator to find the location most convenient for you.

Now matter what life throws your way, Southland Finance is here to help.
We are neighbors helping neighbors.

Our Teams

Terry Elliott, Manager (Athens) 
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Miranda Rogers, Assistant Manager (Athens)
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Jozlyn Small, Customer Service Representative (Athens)
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Dusty Whitener, Manager (Cleveland)
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Ceatta Collins, Assistant Manager (Cleveland)
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Taylor Browder, Customer Service Representative (Cleveland)
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Brent Mathews, Manager (Chattanooga)
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