About Us
Main About Us

Our Story

Southland Finance was established in 1996 in Athens, Tennessee. Today, Southland remains locally-owned and operated with three offices in Athens, Cleveland and Chattanooga, and serves thousands of your friends and neighbors in East Tennessee and North Georgia. Personalized service, a knowledgeable and courteous staff, and prompt credit decisions are the foundation of Southland's commitment to an exceptional customer experience.

In short, we believe everyone deserves a helping hand. We provide loans to local people in need. It's what we do. Everyday. In hundreds of different ways.

Now more than ever, Southland has what borrowers are looking for ... so, how can we help you? Click here to inquire online or visit our branch locator to find the location most convenient for you.

Now matter what life throws your way, Southland Finance is here to help.
We are neighbors helping neighbors.


Our Teams

Terry Elliott, Manager (Athens) 
[email protected]

Miranda Rogers, Assistant Manager (Athens)
[email protected]

Jozlyn Small, Customer Service Representative (Athens)
[email protected]


Dusty Whitener, Manager (Cleveland)
[email protected]

Ceatta Collins, Assistant Manager (Cleveland)
[email protected]

Taylor Browder, Customer Service Representative (Cleveland)
[email protected]


Brent Mathews, Manager (Chattanooga)
[email protected]

You have options.

Personal Loans
When you need cash for a personal obligation, and you need it now, we can lend a hand.

Installment Loans
Buying a big ticket item, like a car or boat, and plan to make monthly payments?

Consolidation Loans
Get on the road to financial freedom by securing a lower or fixed interest rate or for the convenience of a single payment.